Add Personality to Your Business with Strategic Storytelling

Attract, engage and convert customers

Ditch the struggle to finding the right words to say

Learn how to connect with your ideal clients and write compelling copy that encourages them to say yes with this introductory ‘do it yourself’ copywriting course.​

 

Three of the biggest hurdles when it comes to writing copy or starting a business blog are knowing:

 

  • What to say
  • How to find the time to write it
  • Where to find compelling material

 

Most small business owners and sole traders have no idea where to start and feel that the solutions to the hurdles they face are either too expensive or time consuming.

 

Not anymore.

COPYWRITING BASICS

Learn as You Watch 

Video Modules

 

Gain access to:

  • 7 copywriting modules 
  • 29 training videos
  • Search engine optimisation (SEO) and online tool demonstrations
  • Six knowledge embedding exercises
  • Thought-provoking challenges
  • Learn on-demand and at your own pace
  • Time back guarantee*

 

Get all this and more for a single payment of £48.00.

* Market Avenue Limited offers a time back guarantee on all courses.

 

Introducing the ‘Do it yourself’ copywriting on-demand video course

Gain the basics you need to know to write great copy without the usual headaches of what do I say and where can I find inspiration.

 

The course is split into seven sections of two to six small digestible videos.

 

Each video is two to five minutes long, with a practical exercise at the end of each section to embed your learning. Each section will introduce a new level so that, at the end of the course, you will have a complete copywriting blueprint to follow and implement immediately.

What will you learn?

 

 

Following this course you will have basic copywriting tools to:

  • Discover how to develop a suitable tone of voice and how to address your audience’s intent

  • Learn what makes good copy in the eyes of your reader

  • Explore how best to format your web pages to provide a great online journey and what mistakes to avoid

  • Understand what structure is needed so that your pages can be seen and ranked accurately by the search engines

  • Identify a quick way to develop a blog article strategy and build time into your working week to write

  • Uncover simple ways to find blog topic inspiration and ensure you’re writing for your ideal customer

  • Gain an insight into the value of content repurposing and ways to gain more visibility and traction

If you want to write your own posts, blogs and articles, then I would highly recommend [these modules]. You will understand how to focus your content at your ideal audience, addressing their actual needs and wants, and providing solutions to the barriers preventing them from working with you.

Business Owner

Who is this video course for?

This course is designed for small business owners, sole traders and professionals who want to take control and write enthralling and informative copy that captures attention.

 

The modules are also ideal for new employees and staff new to copywriting or marketing in general.

 

The course modules will show you how to write copy that attracts and connects readers by drawing on marketing, journalism, sales and psychology techniques.


What level is this course aimed at?

 

The video modules contain all you need to know to gain a basic to intermediary level knowledge of copywriting.

 

Working through the course and accompanying electronic workbook, you will create a clearly defined strategy to generate more enquiries and build your reputation. You will:

  • Develop a clearly defined strategy

    Gain an understanding of how to define your ideal clients and cultivate a tone of voice that connects

  • Speak your readers’ language

    Develop the skills and confidence to write great copy that will educate, entertain, empower or inspire your readers

  • Engage your audience

    Learn search engine optimisation techniques so that Google can find your website and index the pages accurately

  • Be visible to the search engines

    Master the tools to find infinite ideas for compelling blog content that will engage your ideal customer.

...if you are a business owner-manager that isn't in the space to afford a marketing consultant or business to manage /create your content, this is absolutely the course for you.

  • Your host - Anna Woolliscroft

    Anna has over 20 years’ marketing experience and specialises in creative and conversion storytelling solutions using a strategic approach that entices, influences and encourages readers into taking action. 

  • Access the videos online

    Log into your membership area to access all resources. Watch the videos, download the course workbook, and follow the links to learn more and implement your learning immediately.

  • Study in your own time

    Once you begin the first module, you can watch the videos and work through the exercises at your own pace. Access your membership area 24/7 and replay the videos at any time for up to 12 months.

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