Introducing the ‘Do it yourself’ copywriting on-demand video course
Gain the basics you need to know to write great copy without the usual headaches of what do I say and where can I find inspiration.
The course is split into seven sections of two to six small digestible videos.
Each video is two to five minutes long, with a practical exercise at the end of each section to embed your learning. Each section will introduce a new level so that, at the end of the course, you will have a complete copywriting blueprint to follow and implement immediately.
What will you learn?
Following this course you will have basic copywriting tools to:
Discover how to develop a suitable tone of voice and how to address your audience’s intent
Learn what makes good copy in the eyes of your reader
Explore how best to format your web pages to provide a great online journey and what mistakes to avoid
Understand what structure is needed so that your pages can be seen and ranked accurately by the search engines
Identify a quick way to develop a blog article strategy and build time into your working week to write
Uncover simple ways to find blog topic inspiration and ensure you’re writing for your ideal customer
Gain an insight into the value of content repurposing and ways to gain more visibility and traction
Who is this video course for?
This course is designed for small business owners, sole traders and professionals who want to take control and write enthralling and informative copy that captures attention.
The modules are also ideal for new employees and staff new to copywriting or marketing in general.
The course modules will show you how to write copy that attracts and connects readers by drawing on marketing, journalism, sales and psychology techniques.